Online Pressroom Adds Value to Trade Show BLPR built and managed the online pressroom for THE RENTAL SHOW since 2012. Exhibitors can upload press releases and schedule press events during the show using the site. The tag cloud is a user-friendly way for journalists to search the site by manufacturer or brand/product name. Individual exhibitors receive their own page of news releases and product announcements they can use as a “de facto” press room until October (when the entire process starts all over again). Video hosted from third party sites (like YouTube) can be imbedded into press announcements. The typical press list posting includes a featured image, links to additional visual and video assets as well as corporate contact information and exhibition booth locator information. Links to similarly categorized releases make it easy for journalists to crawl ALL the news and announcements from the show.