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Understanding the value of your brand’s equity.

Understanding the value of your brand’s equity.

How do you tap into your brand’s equity to make your business grow? BLPR partner, Mike Bawden, explains the concept of brand energy and how tapping into it can change your business.

Getting Your Story Straight

The failure most business owners and managers experience when it comes to driving their “unique selling proposition” into the hearts and minds of the people who matter most to their success is often tied to a lack of understanding of what it will take to make a crucial connection between the values of their brand to the needs, wants and concerns of their audience.