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Is your brand a social media success?

Is your brand a social media success?

For many businesses social media is only vaguely understood by their owners and managers. BLPR partner Mike Bawden provides seven recommendations for making sure your brand is a success on social media.

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How much should I spend on marketing?

How much should I spend on marketing?

No matter how much you budget for marketing your product or your company, it’s never enough. BLPR partner, Mike Bawden, discusses a fail-safe way to set your marketing budget for the coming year.

Getting Your Story Straight

The failure most business owners and managers experience when it comes to driving their “unique selling proposition” into the hearts and minds of the people who matter most to their success is often tied to a lack of understanding of what it will take to make a crucial connection between the values of their brand to the needs, wants and concerns of their audience.