For many businesses social media is only vaguely understood by their owners and managers. BLPR partner Mike Bawden provides seven recommendations for making sure your brand is a success on social media.
No matter how much you budget for marketing your product or your company, it’s never enough. BLPR partner, Mike Bawden, discusses a fail-safe way to set your marketing budget for the coming year.
The failure most business owners and managers experience when it comes to driving their “unique selling proposition” into the hearts and minds of the people who matter most to their success is often tied to a lack of understanding of what it will take to make a crucial connection between the values of their brand to the needs, wants and concerns of their audience.
When it comes to improving your website search engine rank, your site’s purpose and business focus are as important as the keywords you select.
When working together, PR and advertising can build awareness, boost brand value and drive sales.