Gotta get the word out.
It’s not enough to just have a great story to tell. You have to make sure people are listening.
Let’s put it another way …
“If you build it, they will come” is a horrible business strategy – and it’s an even worse PR strategy.
Let’s be honest. People won’t just “find you” anymore. There are too many options. Consumers are flooded with tens of thousands of messages a day. The concept of a “mass media” is almost passé.
Sound frustrating? It can be.
That’s why it’s our job to make sure your voice gets heard. Traditional media (radio, television, newspaper, magazine, outdoor) all can play a role – but the cost of playing can get out of hand. Digital options, including everything from email to search engine optimization to streaming video must play a role.
But it’s not as easy as taking pre-Internet media buying and move from buying column inches to pixels. There’s no way to “roadblock” the Internet. There’s never remnant space on a website. The battle for the Inbox is a daily occurance.
When it comes to creating and defining a digital marketing strategy for a client, we have to ask one, simple question …
How big is your footprint?
The digital footprint of a brand helps put some definite edges on a marketing plan, keep costs in check and provide some clarity in the confusing haze of the new media marketing landscape.
The footprint starts with a brand’s website and BLPR works with the client to make sure there is a consistent flow of editorial content into the site. It’s those stories that get pushed out into the market and invite customers to come back again and again – whether it’s to a website or a brick-and-mortar location.
We break the digital footprint for a brand into four quadrants, each with their own channels that seem to work better than most. Depending on the budget parameters and business objectives set by the client, we are able to use those channels to speak directly with the people who matter most to the brand’s success.